Hey, Gang! You been checkin’ out the coming attractions at the Cineplex lately? Puzzling. Very puzzling.
In the movie makers’ desire to get us to check out their movie, they give away the “whole idea” of the movie. Previews now show us the premise… major action of the film… outcome! So, what’s left? Why go see the movie when you know the set-up, middle action beats, how it works to its conclusion. (They’ve shown their hand.)
Movie makers who cut trailers don’t get “it.” The “it” is the question mark. “?” They aren’t trying to sell the idea of the movie, they’re trying to sell you to go to the movie. They want you in the seat, and they’ll spoil the movie-going experience to get you in the seat in the theater.
Here’s why trailers fail… They don’t create anything. What do I mean by this? Let’s take a look at the “Transformers” trailer. What are they selling us? (Think a minure… Bingo! Nothin’!) It’s all images of what? Destruction, blowin’ shit up, Shia Lebauf and lovely Megan Fox, period! Not one or two scenes to hint at anything resembling a story or characters. (I’m old school. I like to see a trailer that gives me atmosphere, characters and a hint at the story. Images put together that intrigues me to say… “That looks cool, I want to check that out.” I don’t like being assaulted by loud, noisy images that only give me a headache.)
A trailer should stir your interest, not have you running for the exits.
Sin E. Ma